Arjun Singh
1. What inspired you to pursue entrepreneurship, and how did your initial ventures in channel and content distribution shape your approach to business?
You know, entrepreneurship has always been in my blood. My father was an entrepreneur, and from a young age, I was fascinated by the idea of building something from the ground up. But what really kickstarted my journey was founding ATechnos in 2012. We started in content and channel distribution, and it taught me the importance of adaptability and creating value through connections. The digital landscape is always changing, so you need to be ready to evolve with it.
I learned early on that success in business isn’t just about having a great product or service—it’s about how you connect that product with the right audience and deliver consistent value.
2. Can you discuss the key challenges you faced while transitioning from content distribution to tech-based services like augmented reality and virtual reality game development?
The biggest challenge was staying ahead of the curve in an industry that is evolving so rapidly. We had to constantly innovate and invest in new technologies while ensuring that our core business remained strong. Another challenge was talent acquisition—finding the right people who could bring fresh ideas and expertise in these new areas. But I’ve always believed that challenges are opportunities in disguise. This transition allowed us to expand our offerings and position ourselves as leaders in emerging technologies.
3. How do you identify and seize opportunities in rapidly evolving sectors such as AI, machine learning, and green energy?
It’s all about staying curious and keeping your ear to the ground. I’m constantly reading, attending conferences, and talking to experts in these fields. But more importantly, I’m always asking, “How can this solve real problems?”
Take AI and machine learning, for example. With Almonds Ai, we saw an opportunity to revolutionize last-mile engagement and rewards, and we built a platform that harnesses that power effectively. It wasn’t just about jumping on the AI bandwagon; it was about identifying a gap in the market and using cutting-edge tech to fill it.
4. What strategies have you employed to integrate innovation and creativity into your ventures in media broadcasting and health tech?
I’d say the key is creating an environment where ideas can flourish. In both media broadcasting and health tech, we’ve implemented what I call a “no bad ideas” policy. It sounds simple, but it’s powerful. It encourages everyone, from interns to executives, to speak up and share their thoughts.
We also practice cross-pollination of ideas, where different teams—whether they’re working on gaming, telecom, or healthcare—can share insights and drive cross-industry innovation. In health tech especially, we’re always exploring how emerging technologies can improve patient care and outcomes.
5. How do you ensure that your mobile internet products and services remain affordable while staying on the cutting edge of technology?
Affordability and innovation don’t have to be mutually exclusive. Our approach has been twofold. First, we focus on scalability. By designing our products and services to reach a wider audience, we can spread the development costs across a larger user base.
Second, we’re big believers in the power of partnerships. By collaborating with other companies and institutions, we can share resources, reduce costs, and still deliver cutting-edge solutions. It’s not always easy, but when you’re committed to both innovation and accessibility, you find creative ways to make it work.
6. What are the core principles that guide your vision for creating mixed reality experiences and enterprise gamification solutions?
The core principles are user-centricity and value creation. Whether mixed reality or gamification, the experience must be engaging and meaningful for the user. We also prioritize scalability and adaptability. The solutions we create need to be flexible enough to evolve with the user’s needs and the market.
At the end of the day, it’s about enhancing the user experience in a way that delivers real value—whether that’s through entertainment, education, or business engagement.
7. How do you balance managing a diverse portfolio of businesses across different industries, from consumer electronics to e-commerce and brand management?
It’s a balancing act, but I thrive on diversity. Each industry has its own dynamics, and that keeps things interesting. The key for me has been building strong teams and empowering them to take ownership of their projects and make decisions. This way, I can focus on the bigger picture and ensure that each venture aligns with our overall vision.
Also, I’ve found that a diverse portfolio helps with balance. When one industry faces challenges, another might thrive. It allows us to be more resilient as a group.
But at the end of the day, it all comes down to effective time management and prioritization. I make sure to allocate my time and energy where it’s most needed, while trusting my teams to handle the day-to-day operations.
8. What role does customer feedback play in your innovation process, and how do you incorporate it into your product and service development?
Customer feedback is invaluable. It’s the best way to understand what’s working and what isn’t. We have multiple channels for gathering feedback – surveys, user testing, social media monitoring, and direct conversations with clients.
This feedback is then integrated into our innovation process—whether it’s tweaking a product feature or developing an entirely new service. For instance, our work with Almonds Ai was heavily influenced by customer insights. We learned what businesses needed in terms of engagement and education, and we tailored our platform to meet those needs.
9. Can you share an example of a particularly successful project or initiative that exemplifies your approach to combining technology with creativity?
One project that really stands out is our work with goGames.run. We saw an opportunity to merge the growing interest in mobile gaming with emerging AR and VR technologies. But we didn’t want to just create games for the sake of it. We wanted to push the boundaries of what’s possible in interactive entertainment.
One of our most successful initiatives was an AR-based treasure hunt game we developed for a major retail brand. It combined location-based AR technology with an engaging storyline and real-world prizes. Players had to visit different store locations, solve puzzles using AR elements in the real world, and unlock rewards.
The game not only drove foot traffic to stores but also created a buzz around the brand. It was a perfect blend of cutting-edge technology, creative storytelling, and practical business application. That’s what we strive for – using technology and creativity to solve real–world challenges unexpectedly.
10. How do you see the future of tech innovation shaping your ventures, and what are your key priorities for the coming years?
The future of tech innovation is incredibly exciting, and I see it as a driving force behind all our ventures. AI and machine learning will continue to be major focus areas, especially in personalizing user experiences and optimizing business processes.
We’re keeping a close eye on the potential of blockchain technology, not just in finance but in areas like supply chain management and data security.
But our key priority, regardless of the specific technology, is to remain agile and responsive to change. The pace of innovation is only going to accelerate, and our success will depend on our ability to adapt quickly and thoughtfully.
Ultimately, our goal is to continue creating solutions that make a real difference in people’s lives, whether that’s through more engaging digital experiences, more efficient business processes, or better health outcomes. Technology is the tool, but improving lives is always the end goal.
