New Delhi [India], April 2: Addressing India’s burgeoning demand for personalized gifts, new startup Couple Pitara has launched a nationwide platform offering affordable, tech-enabled personalized gifting options. The brand aims to capture a share of India’s $75.16 billion gifting industry citeturn0search1, targeting digital-first consumers seeking thoughtful, customized gifts.
Couple Pitara’s diverse catalog features over 500 personalized gift options, including cushion covers, mugs, neon signs, desk accessories, keychains, pendants, bottles, caricature art, and more. With average prices ranging from ₹249 to ₹699, the brand positions itself as a high-volume, value-driven alternative in a market often dominated by premium-priced platforms.
“There’s a significant gap in the personalized gifting market for affordable, high-quality, highly customizable gifts that still feel premium,” said Tushar Batra, Founder of Couple Pitara. “Our mission is to democratize personalization, making it accessible for every Indian consumer, not just for special occasions, but for everyday moments.”
India’s Personalization Boom and Market Gap
The Indian personalized gifting segment is experiencing a strong growth, driven by younger demographics and increased e-commerce penetration. However, many existing platforms offer limited design options or focus solely on premium products. Couple Pitara addresses this gap by providing:
- Affordable Entry Point: Products starting at ₹99, making personalized gifts accessible to a broader audience.
- Rapid Personalization: Quick turnaround times on customized gifts, catering to last-minute shoppers.
- Curated Product Mix: Items tailored to appeal to Gen Z, urban families, and young professionals.
- Corporate Gifting Solutions: Affordable customization packages for businesses seeking to enhance brand engagement through personalized merchandise.
Already serving both B2C and B2B customers, Couple Pitara has gained early traction in corporate gifting, partnering with startups and SMEs to create customized merchandise such as welcome kits, thank-you hampers, and employee rewards.
Upcoming: AI Gifting Assistant
In line with its tech-first approach, Couple Pitara is developing an AI-powered gifting assistant designed to recommend gift options and customization ideas based on relationships, context, and price range. This tool will also assist in generating suggested messages, image placements, and style templates, further personalizing the customer experience and automating an otherwise manual process. The tool is expected to roll-out within the next 3 months.
A Value-Driven Approach to Gifting
As personalization transitions from luxury to mainstream, Couple Pitara focuses on unit economics through affordable products, localized supply chain partnerships, and deep user personalization. The brand is bootstrapped, currently profitable on a per-unit basis, and plans to scale operations across India over the next 12 months.
About Couple Pitara
Couple Pitara is an Indian online gift store dedicated to making customized gifting accessible through affordability and intelligent design. With a growing catalog and innovative AI tools in development, Couple Pitara is shaping the future of gifting, one personal connection at a time. The platform also caters to brands in need of intelligent and budget-friendly corporate gifting.
