New Delhi [India], January 17: Blue Tea has touched 60 Crores Annualised Revenue Run Rate as the 2024 ends on a high for the Shark Tank featured brand. Blue Tea secured its position as the undisputed leader in the herbal tea market, with 40% of the market share in the herbal tea space on Amazon India and other marketplaces. Blue Tea recorded an exceptional Rs 5 crore in sales for November 2024. With eyes set on an ambitious target of Rs 100 crore ARR by 2025 ends, the brand has established an insurmountable lead over its competitors in terms of innovation, consumer base, and market reach.
Blue Tea’s success is evident through its large global community of 1.3 million consumers, who are fast adopting this ayurvedic way of life. Blue Tea is becoming a household name among health-conscious buyers.
The brand works with 600+ farmers and 100+ team size and the brand’s vertically integrated approach of looking at business and mastery of both D2C and marketplace channels has created a competitive advantage that rivals struggle to overcome, says the CEO of the brand – Sunil Chandra Saha
Through strategic partnerships with leading quick commerce and e-commerce platforms, the brand ensures smooth accessibility, transforming the way consumers access wellness products. This digital-first approach has not only amplified sales but also enhanced customer engagement and brand loyalty- inputs shared by Nitesh Singh, CoFounder of the brand.
What started as a herbal tea brand has evolved into a broader health solutions company. With benefits ranging from weight management to improved skin and gut health, these all-natural and Ayurveda-inspired teas resonate deeply with modern consumers, particularly women looking for natural, effective remedies for hormonal balance, detoxification, and skin rejuvenation.
As Blue Tea charts its course toward the ARR Rs 100 crore milestone, its commitment to innovation and quality remains unwavering. The company’s investment in research and development, coupled with its expanding international footprint, positions it at the forefront of the global herbal tea revolution.
This momentum, combined with its unassailable market position, signals that Blue Tea isn’t just leading the herbal tea market – it’s redefining it.
