Arjun Singh
Mumbai (Maharashtra0 [India], June 7: For 35 years and counting, Om Alankar Jewellers in Mumbai’s expertise and brilliance have illuminated thousands of Indian families with the dazzling allure of gold and diamonds. Prachi and Harsh continue this legacy in PRASH fine jewellery, a brand of exquisite and certified diamonds now available online.
PRASH believes that true luxury isn’t just about the dazzling sparkle of a diamond, but about the values that shine through in each piece. It’s about creating scintillating jewellery that reflects individual style while remaining conscious of the impact on the world.
Designed & Crafted With Love
The journey of every diamond at the PRASH website starts with inspiration. From the swirling patterns of a seashell to the vibrant hues of a blooming flower to the gleaming allure of a trending design like the evil eye, there is a rich and unique story associated with each. Each piece starts as a hand-drawn sketch, capturing the essence of its muse before being meticulously sculpted in a computer-aided design. The outcome translates into diamonds that are as captivating and surreal as the inspiration behind them.
Its commitment to craftsmanship doesn’t end there! PRASH fine jewellery believes in the magic of human touch, the meticulous attention to detail that makes each piece truly special. Its skilled artisans bring all designs to life using time-honoured techniques ensuring a perfect balance of style and appeal.
Spreading Glitter Consciously
As a direct-to-consumer brand, it believes in making luxury diamond jewellery accessible to everyone. By eliminating middlemen, the PRASH fine jewellery website offers stunning diamonds within 15,000 rupees without compromising quality or ethics.
Its commitment to sustainability goes beyond sourcing diamonds responsibly. It is proud to plant a tree sapling for every piece of jewellery sold, making a conscious effort to give back to the motherland and the world that inspires us.
Certified for Brilliance
PRASH fine jewellery believes in transparency and trust. Every diamond it offers on its website is hand-selected for its exceptional brilliance and ethical sourcing. Each stone is meticulously examined and certified by internationally renowned gemological grading bodies like SGL Labs, IGI (International Gemological Institute), and DGLA (Diamond & Gem Laboratories of America, ensuring that people adorn a piece of unparalleled quality and ethical provenance.
Creations of Radiance
Among its most loved creations are its earrings which put the spotlight on people’s aura!
Dazzling 1-Carat Solitaire Yellow Gold Diamond Stud Earrings
These captivating solitaire studs are a timeless classic, effortlessly elegant and endlessly versatile. They feature a brilliant solitaire diamond, nestled in a hypoallergenic metal frame, making them perfect for everyday wear or special occasions.
Starry Halo Diamond Earrings
These celestial earrings are a captivating dance of light and elegance. The centrepiece diamond is embraced by a halo of five smaller diamonds, creating a dazzling spectacle that captures the eye and imagination.
PRASH: Fine Jewellery With a Purpose
PRASH envisions a future where diamond jewellery is more than just a symbol of luxury—it’s a reflection of values and a commitment to making a positive impact on the world. It invites everyone to join them on this journey, where sparkle starts and nature’s beauty flourishes. Let the PRASH online store be the digital companion in adorning a unique story with the dazzling brilliance of diamonds, responsibly sourced and handcrafted with love.
