Arjun Singh
New Delhi (India), April 29: As per latest reports by an agency, more than 80% of marketers leverage affiliate marketing to boost their sales and drive more traffic & leads to their business. If you’re using affiliate marketing to boost your business, be it to increase sales or bring in website traffic, it is important for you to have an affiliate management and tracking tool to get a clear picture of every penny spent in affiliate marketing campaigns.
The market is rife with affiliate tracking tools, beaming with features and claims to boost your affiliate marketing campaigns. These platforms are designed in such a way that it allows you to keep a track of your campaigns and take appropriate actions. However, there are some of the best affiliate tracking tools in the market that have proved their mettle with over 500 success stories and an impressive customer satisfaction score.
In this article we are going to review the top five affiliate tracking platforms and how they are different from each other, helping you make the informed choice towards achieving your specific affiliate marketing goals, whether it’s increasing brand awareness, driving sales, or generating leads. Let’s begin!
Binom
Binom is a platform that is marketing itself as a tracking platform for professionals of marketing, the reason it was developed and designed by a Russian affiliate and consists of highly effective and efficient tools.
In its initial stage it was launched as a private beta and was being used by an internal affiliate community only. Since the launch it has been updated twice with minor updates to further offer new functionalities that are required in CPA marketing.
Benefits of Binom:
●Click redirection speed
●Quick report generation
●API integration
●JSON format for data transfer
●Added templates for easy data input
●Allows to add new source from template
●System filter for white/blacklist
●Special tags for zones
●Detailed reports on bids, traffic or bot
●2D graph plotting for data representation
●Affordable pricing with unlimited access sharing
RedTrack
RedTrack is a cloud-based ad tracking system that allows you to manage and analyse your campaigns. It is easy to use, but at the same time sophisticated in terms of data privacy, and helps the marketers to get insights on the campaigns to get better results.
It is suitable for new users and for experienced users as well. Allowing easy access to all the users. The wide range of features it consists of are suitable for a team of varying size be it a new user, an experienced professional, or a media buying team as well.
Benefits of RedTrack:
●Cloud-based platform with multiple integrations
●User-friendly interface
●Granular reporting
●Mobile and web traffic tracking
●Access to multiple users
●Unlimited domain tracking
●Flexible postback URL tracking
●2 way communication with transparency
●Available with 14 day free trial
●Up to 100,000 events in free trial
Trackier
Trackier is a subscription-based attribution tracking and partner management platform which offers services such as affiliate tracking, mobile marketing and iGaming industry.. These services are available to brands, agencies, and affiliate networks for performance marketing, igaming industry, and mobile marketing as well.
Its offerings ensure a seamless flow of communication and enhanced relationship between the publisher and the user.
Benefits of Trackier:
●Campaign optimisation
●Conversion rate optimization
●Set and track goals
●Smart Links and Deep Linking support
●Complaint with GDPR and CCPA regulations
●Postback and Pixel Tracking
●Intuitive reports in graphical formats
●Goals, frauds and comparison reports
●Complete overview of user journey through multi-touch attribution
●Real-time traffic analysis
●In-built anti-fraud tool
●Customisable platform as per requirements
Other than the mentioned features, several advertisers and brands prefer Trackier due to additional reasons including:
●Best in class customer support which is available round the clock with a dedicated customer success manager to further assist you with any issues and ensure a seamless experience.
●95% customer satisfaction while getting a cost effective solution with an exceptional value to your investment and zero downtime.
●Endless customization with feature-on request support further enables you to get the platform to be designed to suit your needs and help you get better results with an elevated experience.
●In-built anti-fraud tool saving you from getting your budget being spent in any fraudulent campaign, further boosting up your ROI.
FunnelFlux
FunnelFlux is a self-hosted platform for tracking that allows you to create, optimise, and analyse the campaigns with the help of a visual interface. It further functions by a postback with an S2S basis.
Benefits of FunnelFlux:
●Customer tracking fields
●Built-in statistical significance analysis
●API integration
●Visual funnel builder
●Build and adjust the flow of campaigns
●Split texting available with any landing page
●Drag and drop feature
●Automated updates
AdsBridge
AdsBridge is one of the biggest tracking platforms available in the market with numerous advantages as well for the users. It is most commonly used by large vendors and marketers with an easy and direct integration with ‘trusted partners’.
Further allows you to have S2S integration within minutes and make the entire process time saving. It is also a cloud-hosting platform which is beneficial for large affiliate networks with huge workloads.
Benefits of AdsBridge:
●User-friendly platform
●Easy, time-saving integration
●Visualise stats as clicks, conversion rate, CTR, profit and others
●Detailed reports for analysis
●Real-time update of reports
●Split tests and make landing pages
●Customisation, adjust and improve landing pages
●Unique user detection
Key Takeaways
For businesses looking out for affiliate marketing platforms, the above mentioned are some of the most trending and successful affiliate marketing platforms. Furthermore, in today’s marketing world, affiliate marketing is becoming a rising trend and the majority of businesses are turning to this for better results. If you are interested and looking for the same, integrate affiliate marketing today with your marketing strategy.
