Tovo restaurants is all set to serve its tastier and healthier ‘Infused chicken’ in over 100 outlets globally

Ever since it came into existence in the year 2014. Tovo group has been on a mission to create delicious yet healthy gourmet for its customers with its path-breaking and delectable food preparations made with Infused Chicken.

It all began with the endeavours of the founder and CEO Mr. Arun Prasant Bacthavatsalam who was on a quest for a healthy yet tasty alternative to conventional quick service preparations of chicken like fried or grilled chicken. A food connoisseur and avid entrepreneur, Arun soon figured out that Infused chicken has the potential to create unparalleled experiences with taste while keeping the health concerns of food-lovers well-addressed.

An impressive Average Monthly Revenue of 65,00,000 Rupees is generated from outlets as compact as 1000 Sq. Ft. Each outlet serves around 6.5 tons of chicken monthly, a testament to Tovo’s operational efficiency and popularity. Says, Waziq Abdulah, Chief Finance Officer at Tovo restuarants.

With a Consumer Acquisition Cost of mere 25 Rupees and a Customer Lifetime Value of 4500 Rupees, Tovo boasts a significant return on investment (RoI) in customer relations.

Financially, Tovo stands strong with over 45% gross profit and an EBITA of over 30%.

The operations at Tovo are a paragon of efficiency, with automated, lean, and sustainable practices in both the back-end and front-end processes.

‘Infused chicken’ as Tovo names its core offering is a chicken gourmet meticulously cooked with the moisture and fat contained in the meat itself without the application of cooking oil. This process ‘infuses’ the portion of chicken with the best of flavours and essence while keeping additional calories at bay. Comments Ashok Kumar M, Culinary head at TOVO.

According to Tovo’s founder, sustainability is a value that is close to our heart at TOVO. As we will expand, our efforts will be directed to continue building an ecosystem in which all our food is produced, sourced, processed and sold in ways that provide benefits to the local economy, farmers, environment and the people who work to make all this possible.

The brand is currently running four outlets across Chennai, Bengaluru and Hyderabad while opening up soon in over a dozen new locations like Delhi, Mumbai, Coimbatore, Puducherry etc. in the country. The brand’s footprint is also set to expand internationally, with openings at Dubai Creek Harbour and Dubai Marina.

With this pace of growth, Tovo restaurants eyes expansion to its prime focus in the months to come. We would like to invest in superior dining experiences while introducing more and more chicken lovers with the healthier version of chicken, the infused chicken, Arun says. Tovo strongly believes that its commitment to high standards of quality, authenticity and consistency is capable of stirring a new revolution in the market of chicken based gourmet cuisines.

Time is ripe when non-vegetarian food especially based on chicken should be perceived as healthier and yet flavourful in every bit of it. Tovo has embarked on a journey to make the world taste this revolution.

For more information –

Website link: https://www.tovo.co.in/

Instagram: https://www.instagram.com/tovorestaurants?igsh=NTYzOWQzNmJjMA==

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