NH Studioz Paves the Way for Doordarshan’s Grand Revival, Embarks on a New Chapter of Content Synergy

 Mumbai (Maharashtra) [India], October 17: NH Studioz, one of India’s premier content houses with a colossal copyright library of over 2500+ feature films, has been awarded the tender and entered into a landmark agreement with Doordarshan (DD), India’s pioneering and most widely watched television channel. In a significant move that marks a new era of content synergy, NH Studioz has leased slots on DD for a two-year period, taking complete ownership of Daily Afternoon slots from 1pm to 4pm and Weekend Prime time slots from 8pm onwards. They will be taking care of the entire Programming, Advertising Sales, Marketing, and Promotions.

The agreement includes exclusive programming, advertising sales, marketing, and promotional responsibilities. Doordarshan, with its historical significance as India’s first and oldest television channel, boasts an unparalleled reach. The channel’s cultural impact, strategic placement on all platforms, government partnership, and emotional connect with viewers from diverse demographics make it the ideal platform for NH Studioz to expand its reach and engage with audiences nationwide.

Shreyans Hirawat, Director of NH Studioz, expressed his enthusiasm for the collaboration, stating, “This partnership with Doordarshan represents a historic moment for NH Studioz. We are excited to bring our extensive content library and programming expertise to DD’s platform, and we look forward to providing captivating entertainment to viewers across the nation.”

NH Studioz’s decision to collaborate with Doordarshan aligns with DD’s aggressive approach to revitalising its platform with new and engaging content. Recent initiatives by DD include shows by renowned creators like Subhash Ghai (“Janaki”) and Shilpa Shetty (“Yoga”) and a collaboration with Netflix for “Azaadi Ka Amrit Mahotsav.” 

NH Studioz sees this partnership with Doordarshan as a significant step in shaping the future of entertainment in India. It combines the strength of NH Studioz’s vast content library and programming expertise with Doordarshan’s historic presence, wide reach, and enduring cultural significance. Together, they aim to provide engaging content to viewers across the nation, from Tier 2 and Tier 3 markets to cultural and festive occasions, reinforcing Doordarshan’s position as an integral part of Indian families.

With a history of delivering exceptional cinematic experiences, NH Studioz has established itself as a major contributor to the programming of leading movie channels like Star Gold, Zee Cinema, and Set Max, consistently accounting for impressive programming of their content. The studio’s diverse film library, spanning from classics of the 1950s to contemporary releases in 2023, caters to audiences of all demographics and features the biggest names in Indian cinema, including icons like Amitabh Bachchan, Kartik Aryan, Ranbir Kapoor, and more. NH Studioz boasts a vibrant social media presence, with an engaged audience viewing approximately 50 million hours monthly across 33 channels, serving a subscriber base of 35 million users.

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Related Posts

Biography Launch of Dr. Satya Vadlamani during the 22nd Asian Business and Social Forum 2024: Mumbai

Mumbai (Maharashtra) [India], May 18:  AsiaOne successfully orchestrated the 22nd Edition of the Asian Business & Social Forum, a hallmark event organised in the dynamic city of Mumbai, India. Scheduled…

From Marathon to Mindfulness: The Inspiring Journey of Ruchira Darda

In a world where success stories often seem like a distant dream, Ruchira Darda’s journey stands as a beacon of hope and determination. As a TedX Speaker, Coach, Author, and…

You Missed

Gujarat’s First Robotic Hip and Knee Replacement Centre Unveiled at Nirali Hospital

Gujarat’s First Robotic Hip and Knee Replacement Centre Unveiled at Nirali Hospital

Dentium to host the World’s Largest Dental Seminar in Delhi  on 21st April 2024

Dentium to host the World’s Largest Dental Seminar in Delhi  on 21st April 2024

Holistic Wellbeing, Nurturing Child Health with Homeopathy

Holistic Wellbeing, Nurturing Child Health with Homeopathy

1st Ahmedabad Arthroscopy Conference kicks off

1st Ahmedabad Arthroscopy Conference kicks off

Study Shows Resilience And Social Support Can Mitigate Impact Of Loneliness On Depression

Study Shows Resilience And Social Support Can Mitigate Impact Of Loneliness On Depression

Optimal Nourishment: The Science of Eating Right with Dietician’s Expert Insights

Optimal Nourishment: The Science of Eating Right with Dietician’s Expert Insights