Arjun Singh
New Delhi (India), April 4: Rasayanam, an Ayurveda company, has been successfully navigating India’s Ayurveda market by imbuing ancient knowledge with modern scientific techniques. The Faridabad-based company, which manufactures and sells products like nano-curcumin, Kashmiri saffron, Ajwa dates, and Ashwagandha, recently marked one year since its launch.
Backed by modern science and traditional knowledge, Rasayanam utilizes modern extraction techniques, such as Supercritical CO2 extraction, to boost bio-availability and optimize concentration. The products are also made with only natural extracts and no additives or fillers to ensure purity and potency. Additionally, the vegetarian capsules used are made of natural ingredients.
Ayush Aggarwal, Rasayanam’s founder, shares that his entrepreneurial spirit led him to start a business in Ayurveda, which he found interesting. Despite working in a high-paying job in Canada, Ayush invested his savings of Rs 30 lakh in starting Rasayanam, which is bootstrapped and has generated over Rs 2 Crore in monthly revenue.
The startup is growing at a rate of 20 per cent per month in 2021 and is projecting a 90 per cent growth in revenues for this fiscal year. Launched in February 2020 and trusted by over 1 Lac Indian, Rasayanam looks set to continue its ascendancy in the Ayurveda landscape with its unique formulations, high-quality products, and transparent communication.
Rasayanam’s first product was Shilajit resin, which took a year’s research to develop using shilajit extracted from the Gilgit mountain range in the Himalayas. Since then, the company has innovated Shilajit by introducing nano-technology that boosts bio-availability and optimizes concentration, promising better immunity and metabolic balance.
One of the company’s USPs is nano-curcumin, a combination of modern science and traditional knowledge, which has antioxidant properties found in turmeric. Rasyanam uses nanotechnology to extract pure curcumin, making it water-soluble and easy to absorb by the body.
Ayush strongly emphasizes the importance of education about the benefits and utility of Ayurveda products. He adds that Rasayanam focuses on producing informative content to communicate the intent and vision of the brand and educate customers about the benefits of the brand’s offerings.
Rasayanam uses a direct-to-consumer (D2C) marketing approach and conducts business online and through e-commerce sites like Amazon and Flipkart. While Delhi and Mumbai are their primary markets, Ayush notes that the brand also receives significant demand from small towns in Uttar Pradesh, Bihar, and Arunachal Pradesh.
As people become more health-conscious amid the pandemic, Ayurvedic product adoption has accelerated. The Indian Ayurveda market is expected to grow at a compound annual growth rate (CAGR) of 16.06 per cent from 2019 to 2024, according to a report by ResearchandMarkets.
Rasayanam plans to collaborate with doctors to identify and solve health problems using Ayurvedic solutions. The company aims to maintain its quality over quantity philosophy by dedicating time to developing excellent products that promote healthier living.
With the philosophy of ancient wisdom that meets modern science, Rasayanam promises to create a healthier India. From Kashmiri saffron to nano-curcumin, the company offers excellent products that are tested for and ensured to be safe. Rasayanam’s vision is to bring Ayurveda to the forefront, bridging the gap between education and healthy living and making it accessible to everyone.
