Business Press Release

Unleashing the Power of Content Marketing: Expert Tips by Ankit Jaitly

Expert insights from a digital marketing specialist on how to unleash the power of content marketing. Whether you’re just starting or looking to take your content marketing strategy to the next level, these insights are sure to be valuable for any business looking to succeed in today’s digital landscape.

New Delhi (India), March 2: Ankit Jaitly, an SEO expert from Noida, has released a set of tips on content marketing for small business owners and startups. These tips are designed to help small businesses and startups build a better brand and generate a relevant traffic audience with content marketing.

According to CMI’s 2022 B2B Content Marketing Research, the tone of your content is more important than ever, and you should prioritize your audience’s needs.

Content marketing allows small business owners and startups to reach their target market more effectively. Content marketing is a powerful tool that allows businesses to engage with their existing customers as well as attract new customers. With the right content marketing strategy, businesses can effectively promote their products or services, build trust and loyalty, and establish a strong brand presence in the marketplace.

According to Ankit Jaitly, content marketing is not only about creating content for the purpose of promotion. It’s also about providing valuable information that is educational, entertaining, and engaging. Content marketing can be used to attract potential customers, nurture leads, increase conversions, build relationships with customers, and establish authority and expertise in the industry.

He offers the following tips for small business owners and startups on content marketing:

  • Developing a Content Marketing Strategy – A content marketing strategy is vital for any business aiming to increase its online visibility. Creating a well-thought-out content marketing strategy should be the first step in building an online presence. To create an effective strategy, businesses should identify their target audience, determine what type of content their audience needs, and create a plan for sharing that content on the right channels. A comprehensive content marketing strategy will help small business owners and startups to stay ahead of their competition, increase brand awareness, and generate leads.
  • Define Your Audience – To create content that resonates with their target audience, small business owners and startups should define their target audience before creating content. Knowing their target audience will help them create content that speaks directly to their needs, preferences, and interests. Understanding their audience’s demographics, psychographics, and behaviors will also help them tailor their content to be more effective.
  • Focus on Quality – Quality is an essential element of content marketing. If a business wants to drive traffic and engagement, it is important to create useful, relevant, and engaging content. Content that provides value to the reader is more likely to be shared and remembered. Therefore, businesses should focus on creating content that offers a unique perspective, offers solutions to common problems, or tells an engaging story. The quality of the content can make the difference between a successful content marketing campaign and one that falls flat.
  • Use Multiple Platforms – Content should be published on multiple platforms to reach a wider audience. This includes social media, blogs, podcasts, videos, and email newsletters. Publishing content on multiple platforms increases the chances of reaching a larger audience and helps to build a strong online presence. Different types of content appeal to different audiences and platforms, so it is important to tailor content to each platform.
  • Promote Your Content – Creating quality content is not enough; it needs to be promoted to reach the target audience. Once created, content should be promoted through various channels such as email campaigns, social media, paid advertisement, etc. Promoting content increases the chances of being seen and shared by the target audience. Paid advertising can be especially effective in boosting visibility and driving traffic to a website.
  • Track Your Results – Small business owners and startups should track the results of their content marketing efforts to measure the success of their campaigns. Tracking metrics such as website traffic, engagement rates, and lead generation can help businesses to understand the impact of their content marketing strategy. By monitoring the results, businesses can identify what is working well and what needs improvement, allowing them to adjust their content marketing strategy accordingly.

Here are some statistical data from SEJ and Ahrefs –

  • 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy (SEJ).
  • 67% of marketers report that content marketing generates demand/leads (Ahrefs).

Content marketing is a powerful tool for small businesses and startups to build brand awareness and drive traffic to their website or store. With the right content marketing strategy, businesses can engage with their existing customers, attract new customers, and generate relevant leads. His tips are designed to help small business owners and startups leverage the potential of content marketing to reach their goals.

For more tips on content marketing, please visit Ankit Jaitly’s website at


About Ankit Jaitly 

Ankit is an experienced digital marketing consultant and an agency owner based in Noida, India. He specializes in helping small businesses and startups develop effective content marketing strategies to attract new customers and build better brands.

Contact Details: 

Ankit Jaitly



Twitter: @AnkitJaitlySEO