Arjun SinghMadhya Pradesh, [India]: Fraud, Duplicacy and Illegal works are becoming more prominent these days mainly in the business sector. Manufacturers make similar or duplicate products to earn and fraud the citizens. There have been many different organizations working to curb and take action upon such issues one of them is Consumer Brand Investigation. Pandit Sudhanshu Shukla who completed his MBA abroad has been appointed as the National Director of Consumer Brand Investigation. Mr Shukla always had a keen interest in the investigation sector and previously he has worked with an investigation agency. He resigned from that job to progress more in the field of investigation and to find out as well as curb the loopholes lying in the business sector.
We all know how counterfeits and duplicate products have affected the market globally, it not only befool the consumers but also the original brands get affected by it. Consumers spend money on such products and give bad reviews to the original ones as they cannot distinguish b between the counterfeits and the original. Not only these counterfeits affect the consumers physically if it is a beauty or skincare brand when it comes to food it harms the body adversely. Consumer Brand Investigation with the help of its three wings namely investigation, surveillance and intelligence is on a run to find out such counterfeits manufacturers and take legal actions upon them. The investigation team brings the information which is then verified by the surveillance team and then the intelligence team after seeking permission from the court went to the informed place with local police officers to conduct a raid.
Consumer Brand Investigation is a division that investigates the counterfeits and duplicacy of products from every sector be it beauty, food, motor parts, garments or any sectors all over in India. If any person, manufacturer, or retailer do such illegal work faces the action as per the law and Consumer Brand Investigation’s team takes charge of such person and send them into judicial custody as per their crime and violation. In the coming days, Consumer Brand Investigation is going to open its branch in every capital of 29 states where a team of seven members will be formed. Each team will investigate this issue in every corner of their allotted state and then will conduct a raid with the local police and shut the illegal system.
