Arjun SinghSurat, Gujarat [India] : IDT’s 1st year fashion design students got the opportunity from Croma, India’s first omni channel electronics retailer from the Tata Group, to come together and work on a unique portrait of the founder of the Tata Group, Mr. Jamsetji Tata made using components of E-waste, at its newly opened outlet at Navsari, Gujarat. The portrait has been created to honour the founding father of the Tata Group at his birthplace and the location of the newly opened outlet at Navsari.
Under the mentorship of IDT’s faculty Ms. Aarushi Upreti, this unique piece of art has been crafted skilfully with the intelligent use of dysfunctional electronic components ranging from the use of wires for the embroidery, capacitors as ornaments, keyboard keys for eyebrows, camera lenses in the place of eyes etc.
Mr. Anupam Goyal, Director IDT said, “Art can be made from anything as long as one is willing to try. Our students got a great opportunity to delve into their potential and work on this marvellous design”
Croma has always been at the forefront of helping customers buy, for Croma now, the calling was to do a little more, not just for the customers but also for the environment, and that’s how Croma’s e-waste Programme; ‘E-Ware’ came into existence. This programme, promotes safe and responsible e-waste collection and disposal without harming the environment. That’s not all, for every e-waste that is collected, Croma also plants a live tree in the customer’s name for it.
Speaking of the portrait, Mr. Ritesh Ghosal, CMO, Croma said, “With our 176th outlet opening in Navsari, the birthplace of Mr. Jamsetji Tata, we wanted to do something special, but also unique. Responsible consumption is one of key brand pillars, and when this opportunity presented itself, we felt it was the right way to honour the contribution of our founding father. I would like to thank the Institute of Design & Technology, for putting this beautiful piece of art together’’
