Arjun Singh
Mumbai : (Maharashtra) [India], September 10 : Mumbai based creative agency and production house Rejoiice Entertainment recently created a series of celebrity shout out videos on the occasion of Teacher’s Day with Bollywood singers in partnership with Alkem Laboratories Limited.
The global outburst of COVID has pushed enterprises towards adopting practices that were otherwise an exception or an option. Pharmaceutical companies also shifted from their traditional ways of communication to digital interactions. Since the shift was unanticipated; the new practices adopted were unable to channelize the right digital tools. Parallelly, consumers on digital platforms are constantly moving towards the millennial era where a certain product not just fulfills their needs but also appeals to their personality.
Understanding this Rejoiice floated in a new concept of musical video greetings to our existing clients. The idea originated from the experience of doctors who now abstained from engaging in webinars and CME videos. Webinars and CME videos in the past had a massive impact on pharmaceutical marketing. We proposed this new concept to Mr. Sunil Pathak, Vice President, Marketing and Sales, Bergen, Alkem Labs. Ltd. and brought veteran singers like Shri Suresh Wadkar ji and Shankar Mahadevan ji onboard. Our first campaign of this nature was based on conveying gratitude to our teachers on Teacher’s Day. The musical video reached out to a wider audience and was appreciated by Alkem Labs Ltd. Mr. Sunil Pathak, VP of Alkem Labs expressed the love received by their audience. “Rejoiice has converted our idea into reality in a quick time. Their selection was unique and so as they sought out was filled with passion and perfection as usual. It seems they too have enjoyed being a part of this project as our community as really appreciated the campaign. We really look forward to working with them in the future and welcome more new ideas from them”.
The trust and confidence put by Mr. Sunil Pathak on Rejoiice’s new approach helped to narrow the gap between Alkem Labs Ltd. and its community.
“More than 15 years of serving in the pharmaceutical sector, Rejoiice Entertainment has witnessed a paradigm change in the adaptability of the sector towards content creation. Rejoiice, through its in-house talent, has contributed to this smooth transition towards adaptability by facilitating a creative thinking platform throughout the process. Our creative processes revolved around communicating to consumers the simplicity in conveying a message on digital media and that is exactly what we did for Alchem’s campaign”, added Vaibhav Babaji, Founder of Rejoiice Entertainment.
Rejoiice Entertainment was founded in the year 2005 and since then has partnered with clients across various sectors and verticals with a clear focus of thinking out-of-the-box and delivering messages of brands in the most innovative, engaging, and meaningful ways as possible. To know more visit us at www.rejoiice.com.
