Arjun Singh
The popular mini chewing gum brand Chingles, from the DS Group, launches Chingles Maxi;the new bigger avatar, fora long lasting refreshing taste. Chingels Maxiis available in 2.4 gm size and has been launched in exciting Mintand Tutti Frutti flavours that comes in a pillow pack at Rs 1.
Chingle Maxi offers a splash of mint freshness and tuttifrutti, a fruit based flavour that enlivens the pallet and gives lasting freshness for a wholesome experience. The brand carries the philosophy of the mother brand Pass Pass ‘Chingles’, which is positioned as a brand full of life and laughter that brings a smile to everyone’s face. Now the consumers can enjoy the flavour of Chingles and get refreshed the maxi way.‘Chingles Maxi’will leveragethe robust distribution channel of DS Group,which ranges from pan plus outlets to the modern retail.
The DS Group entered the Confectionary business in 2012 with ‘Pass Pass Chingles’, the mini chewing gums. The current portfolio of fun-filled ‘Chingles’,includes Mint, Cola and Tutti Frutti flavours that are available in Rs. 1 sachets.The Group ventured into the hard boiled candy segment in 2015with Pulse, the Kachcha Aam flavoured hard boiled candy, with a tangy twist. Pulse Guava , Pulse Orange, Pulse Pineapple and Pulse Litchi followed soon after the grand success of Pulse Kachcha Aam; all with a tangy core to render a perfect flavor combination. Today Pulse is the number one brand in the Hard Boiled candy segment for three consecutive years.
