Arjun Singh
Surat (Newswire India): Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today added two new outlets in Surat, Gujarat to its network. These outlets, Sai Car World (Near Omkar Heights, Opp Maharaja Farm, Simada BRTS road) and Rani Sati Motors (Chandramani Society, Nr. Gayatri Mandir, Opp.Anuvrat Dwar, City Light, Surat) were inaugurated by Hon . Health Minister Gujarat Shree. Kishorbhai Kanani and Shri V.D.Zalavadiya M.L.A. Gujarat, These are the company’s 50th and 51st outlet in Gujarat.
“We are delighted to welcome both Sai Car World as well as Rani Sati Motors to the Mahindra First Choice Wheels family Gujarat has great potential for pre owned cars and we hope to include more dealerships in this ecosystem to create and develop an organized aftermarket” said Mr. V. Janakiraman,CFO, Mahindra First Choice Wheels Ltd. at the inauguration.
“Mahindra First Choice Wheels is a well known name in Surat, and offesr customers with a range of multi brand certified used cars along with a range of other services like easy car finance, comprehensive warranty products and assistance in transfer of documents. We believe in having a strong business capability to challenge the existing competitors.” said by Mr Ketan Malaviya, Managing Director of Sai Car World
“The used car market in Surat has been growing over the years and this partnership will help us to further expand our business through comprehensive products and technology enabled solutions offered by Mahindra First Choice. This association will also help us solve challenges we face in our day to day opertaions.” said Mr Dilip Tibrewal, Director of Rani Sati Motors
Over the years, Mahindra First Choice Wheels has not only emerged as India’s leading used car company but has also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure.The company is driven by its mission to transform the way used cars are retailed and has introduced several innovations along the way.The company has received an excellent response from C&D category towns as well.
The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country.
MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. The company has recently launched innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including consumers, dealers, financiers, leasing companies and manufacturers.
In short, buying a used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience. To give complete peace of mind to the used car buyer, the company has Warranty products like WARRANTYFIRST, CERTIFIRST and CERTIFIRST+.
Subject to specific terms and conditions, WARRANTYFIRST provides Warranty for all the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST Warranty covers the car’s Engine and Transmission for a period of 6 months or 7,500 Km, whichever is earlier while CERTIFIRST+ covers for a period of 12 months or 15000 kms, whichever is earlier.
The Warranty products come with the facility of 24X7 Roadside Assistance across the country. The 24×7 Roadside Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car breakdown, he will be provided assistance.
The Warranty product gives tremendous peace of mind to buyers of certified used cars. Mahindra First Choice has a website – www.mahindrafirstchoice.com – which provides complete assistance to customers wishing to buy or sell a car. Mahindra First Choice also has retail finance relationships with major banks like Mahindra Finance, HDFC, Kotak Mahindra and ICICI Bank for helping consumers buy their dream cars through loans.
The used car market in India is expected to reach between 6.7mn/year to 7.2mn cars/year by FY22.The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.
